Edge and Blackboard bring you a special webinar on developing and growing your online programs
After years of partnering with a traditional revenue-share OPM, Rutgers Online was ready to transition to a new model of online program growth. With newly developed in-house capabilities, Rutgers was searching for a collaborative and flexible partner to continue to drive enrollment and allow for increased revenue. Rutgers partnered with Blackboard to increase awareness of RU’s online programs, build a pipeline of leads, and stabilize enrollments to set the stage for future growth.
In this webinar, Rutgers shares what they’ve learned during this transition, and Blackboard reveals actionable, up-to-date digital marketing and enrollment best practices for sustainable online growth.
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Antonius BittmannAssociate Vice President, Online Programs
Antonius Bittmann serves as Associate Vice President for Online Programs at Rutgers, where he oversees two staff units in the Division of Continuing Studies: Teaching and Learning with Technology and IT at Continuing Studies. Moreover, he is the principal Rutgers point person for the University’s strategic partnership with Blackboard Student Services, which enables "Rutgers Online" to deliver fully online degree programs on a national scale.
Previously, Dr. Bittmann, a tenured Rutgers professor, served as Associate Dean of Academic Affairs at the University’s Mason Gross School of the Arts (2010-2013), after completing two consecutive three-year terms as Chair of the Music Department (2005-2011). While at Mason Gross, he created Mason Gross Online, a large school-wide program of fully online courses.
He holds two doctorates from the Eastman School of Music (Rochester, NY), a Doctor of Musical Arts in Organ Performance, and a Ph.D. in Musicology.
Jessica SheehanSenior Director, Strategic Marketing
Jessica Sheehan is a senior-level marketing leader with 15+ years of experience in brand strategy, marketing communications, digital marketing, account management and creative execution for organizations in technology and higher education. She brings a deep understanding of the importance of segmentation, effective positioning and data-driven decision making in both the B2C and B2B landscape.
Ms. Sheehan currently leads the delivery of marketing solutions including research, strategy, creative services and media planning for all of Blackboard’s higher ed marketing clients. Prior to her current role, Ms. Sheehan served as the Director of Brand Strategy on the Blackboard Corporate Marketing team, spearheading efforts to transform the Blackboard brand as part of a strategic marketing plan. Prior to coming to Blackboard, Ms. Sheehan served in a variety of Account Executive and Marketing Strategy roles in the leading marketing agencies Smith + Jones and Grey Direct.
Ms. Sheehan holds an M.B.A. from Georgetown University and a B.A. in Mass Communications and Political Science from the University of California, Berkeley.