Top Strategies to Recruit and Enroll Students: A Case Study with North Carolina Central University
Recruit and Enroll More Students!
Join 2019 Top 10 HBCU North Carolina Central University (NCCU) and Blackboard Student Services for a webinar highlighting key challenges and opportunities in today's recruitment and enrollment landscape.
Learn the strategies and tactics led to increased awareness, interest, and overall enrollment for NCCU Online. Hear directly from NCCU on how the partnership helped them improve ROI on their marketing and enrollment initiatives, helping make the case for additional resources and new processes to support growth of their online division.
During this webinar, you’ll learn:
- How a website redesign drove a 5X increase in organic leads
- How NCCU doubled their projected lead and application volume
- How their paid marketing campaign drove a 2.5X return on investment in year one of the partnership
- What’s next to support further growth for the online division
Speakers
Paulette Morrison-Danner
Associate Director, Division of Extended Studies at North Carolina Central University
Paulette Morrison-Danner currently serves North Carolina Central University (NCCU) as the Associate Director of Extended Studies, which includes NCCU Online, the Office of E-Learning, Summer School, Continuing Education, Distance Education & Visiting Admissions (undergraduate programs), and the Blackboard Office. In addition to her role, she is an adjunct instructor in the University College.
Morrison-Danner has over 18 years of leadership experience in higher education administration with expertise in online/e-learning education, strategic planning, student leadership and program management.
She prides herself in serving the community. She served 10 years as the Executive Secretary for the Durham Committee on the Affairs of Black People, Campus Advisor to the National Council of Negro Women, and the Worship and Praise Inspirational Choir at NCCU. She currently serves at the Durham Mobile Food Market and Clark’s Chapel Baptist Church in Statesville, N.C.
Emily Ward
Executive Director of Strategic Development
Emily Ward is the Executive Director of Strategic Development for Blackboard Student Services. With over 10 years of higher ed-specific experience, Emily has supported a variety of domestic and international institutions, with both on-ground and online program offerings, to develop, implement and optimize marketing strategies that successfully meet their growth goals.